The Bon George SS 2014 Launch and Look Book
I'm always excited to hear about a new fashion start-up. I get even more excited when I find out that they're a socially conscious brand.
"We believe in fair wages and ethical sourcing when manufacturing our designs. All of our limited-edition collections are designed, sourced, and assembled locally in Los Angeles using salvaged vintage textiles and trims. Good for the earth and good for your closet."
This is the brand message behind the new LA based clothing line Bon George. Jen & Lucy, the ladies behind the brand, have chosen quality over quantity, combining a love for vintage with classic designs and a passion for locally-sourced fabrics. I think they've perfectly achieved this look: To an east coast gal with a natural gravitation towards classic designers, the Bon George aesthetic looks like the perfect combination of an easy-breezy vintage California girl and a preppy, modern east-coaster. Here's a peek at the rest of the look book, modeled by MARIA BEALE.
Bon George officially launched today, so head on over to see the rest here. Their items are limited, so they won't last. I've got my eye on the Billie Shell Top! This week only you can get a discount with PROMO CODE: HELLOBONGEORGE, and all orders placed today come with a limited-edition vintage brass Bon George keychain.
Join the conversation on Twitter with @ and let me know which piece is your favorite #HELLOBONGEORGE.
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